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"We" is a relative term.
Cr8ve Marketing is a full-service advertising and marketing communications firm. That's no small feat considering our minimalist approach to staffing. But then, we never wanted to be judged by our numbers, only the quality of our work. And our clients tend to enjoy knowing their projects aren't just one of hundreds of job numbers floating through expansive halls.
How do we keep from being outnumbered?
Simple. We apply all that we've learned in the past two decades to the needs of a select group of small- to medium-sized clients. That means we get to wear a lot of hats by the end of the day. It also means we have total creative control every step of the way. It's not that we can't play well with others, it's how we keep things affordable. Yes, there are certain times and situations when we defer to full-time specialists, say for illustration or specialized photography. But for the most part, we handle every detail in-house from concept to delivery. It keeps things busy. It keeps things fun. And it keeps things simple for our clients.
We'd rather overachieve than overdesign.
If there's one thing we've learned over the years, it's that a lot of advertising and marketing communications tends to be overdesigned and, therefore, tends to be overpriced. If a concept is strong, it will sell. Which, works well for us at Cr8ve Marketing. Because we may do a lot of things well, but what we do best is concept. We create big ideas for small businesses to make them grow. And who knows? Maybe one day, we'll grow, too.
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